Domain Names: My Personal Approach

Domain names have always been crucial to your businesses success. After all if your customers can't find you how can they buy from you. I believe the first domain name you should purchase is your own name. It can be used in so many ways. If you are proud of your business you will want your name to be directly associated with it. Such as Bill Gates and Microsoft. Owning your own name may come in handy someday for business or maybe even just for personal use.

The way that I approach domain names for my websites is, maybe, a little out there. I like to find a name that stops my viewers in there tracks. I want something that will stick in their minds even after they have finished reading the article or email or whatever form they viewed the domain name in. It has to be unique and flashy. Maybe a little over the top. I approach my domain name purchasing like this for two reasons.

1. I don't feel that my domain name will hurt my business if the product is there. I feel that the substance is still more important than the pitch.

2. It's different, on the edge. I like that. If it sticks in my viewers mind for just a little while. I know they will remember it. That is what I want.

So the next time you a thinking about buying a domain name and it seems like everything under the sun is taken that vaguely represents your business. Try thinking a little off base. Try associating words that go with your business that maybe don't really work together. Try writing down all the words that represent your business. Look at them, pick a couple and merge them together to form a new word. See if it sounds different. See if it sticks in your head. Is it something you think your viewers may remember because it is so unique? If so give it a shot. You can always go back and get another domain name. Play with it have fun. That is my approach to life and business.